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*Available only to London SE9 and surrounding, see plants page for the full list of delivery areas*.


White, daisy-like flowers with drooping petals and a large, yellow/green centre, on rigid stems.

Shorter than many other echinacea varieties, so good for growing in containers or the middle of the herbaceous border. Long flowering season.


Perfect for growing in drifts towards the middle or back of a herbaceous border,  in a prairie-style planting scheme, alongside grasses, heleniums and rudbekias.

Resistant to drought and doesn’t need staking.

Flowers June - September.

Height 60cm/ Spread 45cm.

Extremely attractive to pollinators - Bees, butterflies, hoverflies. It has nectar/pollen rich flowers and has seeds for birds.

RHS 'Plants for pollinators'.

Echinacea purpurea 'White swan' Coneflower

  • Grow in fertile/rich, well-drained soil in full sun. It's ideal for growing in bold drifts in a mixed border, or with low-growing grasses in a prairie-style planting scheme.

    Deadhead the flowers as they fade to encourage more to grow, but in autumn leave the seedheads for the birds.
    Cut them back the following spring, when new foliage emerges.

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